We Showed Up in AI Search in 48 Hours - Here's Exactly How

Hi friends,

We showed up in both Google AI Overviews and ChatGPT answers in under 48 hours. This guide breaks down how I made it happen, plus extra strategies to boost your chances of getting featured by AI through AI SEO.

Big thanks to Sam Hogan for the AEO blueprint! This wouldn't happen without his guide, go check out his blog and twitter!

Core Theory Behind SEO/AEO/AI SEO/GEO/LLMO

Let's pretend we're the product managers of Claude or ChatGPT for a moment - what do I do to make users want to come back and stay longer in the App?

Exactly, give users the answers they want, in the shortest and most direct way possible!

Despite the funny glitches from Google's AI overview last year, they will always aim to give you the best answers so you don't leave their App.

So that's the backbone of everything we do - give users the best answers, and help search engines pick up and show your answers to users.

Steps to Show Up in AI Search in 48 Hours (AEO)

1. Find good questions your users are searching
2. Write good and short answer for those questions in an article
3. Add Q&A schema (so search engine can pick you up easily)
4. Publish your articles
5. Submit your URL to Bing Webmaster Tool
6. Update your sitemap to Google Search Console

For more details of steps 1-6, just read Sam's guide, it's pretty easy to follow.

Additional Tips

• Try to provide a new and better angle in your answer to stand out. Differentiation is key. Copy and pasting answers from ChatGPT will be ignored by ChatGPT.
• Get on Bing Webmaster Tool. Yes, Bing is important now, because ChatGPT and many other AI tools are using Bing for web search.
• Our working article structure for your reference - the beginning is the slightly more detailed answer of the question, and the bottom part is a Q&A section with the best short answers.
• You can also check out my video if you'd like a video format

More Strategies for (GEO/LLMO)

Strategy 1: Answer Related Reddit Questions

Google bought $60M worth of Reddit's data for training, and search engines are prioritizing organic human content wayyy more than long-ass articles in their web search.

Strategy 2: Get Your Friends and Family to Search

ChatGPT is using free users' data to train their model, so the more your brand shows up in search, the more times you're picked up as training data, the more likely you're going to show up in their answers. This tip is from Justin Fineberg's video (he's building a cool AI startup go check him out!)

Strategy 3: Do OG SEO Well

Before we do any AI SEO technique, we already have 2.3% of our traffic coming straight from chatGPT, so your foundation is still good SEO, write good articles and get good backlinks.

Strategy 4: Keep Doing All of the Above Every Week

Consistency is key in all SEO/AI SEO/AEO/GEO/LLMO. Actually all marketing is a consistent effort. You need to publish new content every week to tell Bing and Google - hey I'm alive and well and providing valuable content!

What's Next?

Youngling, no more training do you need. Now just do it! You can either:

Do 100% of the work

Implement this guide to get your product in AI Search! It took us about 6 hours to research and finish all the steps for 5 articles. Email me if you have questions! We'd like to know your progress and if this works for you!

Do 0% of the work

Hire us to manually help you show up in at least 1 AI search for $2999 (It'll include at least 100 articles, tech/schema structure fix, bing webmaster+google search updates, shoulder to cry on…) email me at contact@heyemmett.com if you're interested!

Do 30% of the work

Pre-order our HeyEmmett AI SEO Agent for $5, we're cooking up an agent to help you automate SEO and AI SEO every month. It'll likely be $99 a month. We still need your fresh and unique opinions, your human seed, to generate great AI SEO content every month, thus 30% of the work, but the finding questions, publishing articles, fixing schema, uploading to Google and Bing will all be automated with our AI Agent.

Frequently Asked Questions

What is the difference between SEO and AEO and GEO and LLMO?

SEO, AEO, GEO, and LLMO are all about helping your content show up in search/AI chat results, focusing on slightly different things. They all overlap, so it's smart to think of them as parts of the same strategy: making your content useful for both people and machines.

• SEO (Search Engine Optimization): Focuses on ranking your website higher in search engines like Google and Bing through keyword optimization, backlinks, and quality content.
• AEO (Answer Engine Optimization): Tailors concise and informational content to directly answer user questions, so you can be quoted in AI Search like Google AI Overview and ChatGPT
• GEO (Generative Engine Optimization): Optimizes content to be included in AI-generated outputs from models such as ChatGPT, Claude, and Perplexity
• LLMO (Large Language Model Optimization): Focuses on structuring content to be accurately interpreted and used by large language models

What is GEO in digital marketing?

Generative Engine Optimization (GEO) is about making your content picked up by AI tools like ChatGPT, Google AI Overviews, and Perplexity. Instead of just focusing on traditional search rankings, GEO ensures your content is informational, structured, and credible so that AI searches are more likely to include it in their responses.

What is AEO vs SEO?

SEO helps your site rank higher on search engines like Google by optimizing for keywords and links. AEO crafts clear, direct answers to real questions, making it easy for AI tools like ChatGPT to deliver your precise responses to users.

What is GEO vs SEO?

SEO helps your site rank higher on traditional search engines like Google by optimizing for keywords, backlinks. GEO (Generative Engine Optimization) focuses on making your content easily digestible for AI tools like ChatGPT, so they can provide direct answers to users' questions.

What is the difference between SEO and LLMO?

SEO helps your website rank higher on search engines like Google by optimizing for keywords, backlinks, and site structure. LLMO (Large Language Model Optimization) focuses on making your content easily understood and cited by AI tools like ChatGPT, ensuring your information appears in AI-generated answers.